In the world of influencer marketing, today’s customer is savvier than ever. Sales reps benefit from new tools and technology, but they face new obstacles, too. Consumers no longer want to be “sold to.” They look for recommendations from friends, family, and trusted accounts on social media. The decades-old sales tactic of “telling, not asking” […]
Category: Guest Posts
How to Design an Interview Process That Predicts Performance
Guest Post by Omar Molad Originally Published on August 3, 2019, on Vervoe Blog First, let’s get one thing out of the way. Traditional interviews don’t actually predict performance. Rather, the best way to predict performance is to test job-related skills in context. Nevertheless, there is a place for interviews in the hiring process. Interviews are a useful tool […]
How to Prepare For a One-Way Video Interview
Guest Post by Emily Heaslip Originally Published on January 15, 2019, on Vervoe Blog The one-way video interview is on the rise: companies like Apple, Twitter, Google, and many more use a one-way video interview at some point in their hiring process. Some estimates have seen a nearly 30% increase in the use of pre-recorded interviews in the last […]
What’s the Best Predictor of Success?
Soft skills are in-demand in nearly every company and every industry. A Wall Street Journal survey of 900 executives found that 92% said soft skills were equally important or more important than technical skills. But 89% of those surveyed said they have a “very or somewhat difficult time finding people with the requisite attributes.” Likewise, […]
Pre-employment assessment, skill testing and interviewing
Guest Post By Omer Molad We often hear terms like pre-employment assessment, skill testing and even interviewing used interchangeably. While they may have similar high-level goals, such as identifying a suitable candidate, they are fundamentally different methods of achieving those goals. It’s important to know the difference because each evaluation method will produce completely different outputs. […]